Marketing Automation Specialist
Heed Pharma · A tempo pieno
feb 2025 - mag 2025 · 4 mesi
In sede
- Oversaw the performance of the Shopify e-commerce store, analyzing user behavior and identifying areas for CRO (Conversion Rate Optimization) to boost online sales and engagement.
- Designed and executed marketing automations across social media, email campaigns, CRM flows, sales team coordination, and client segmentation, contributing to a cohesive omnichannel strategy.
- Led the planning and execution of product launch timelines, coordinating cross-functional efforts between R&D, marketing, and commercial teams.
- Developed, reviewed, and scheduled educational and promotional content tailored to healthcare professionals and final consumers, ensuring both regulatory compliance and brand voice alignment.
- Collaborated with the sales team to align messaging, provide timely marketing assets, and support lead nurturing strategies.